We were asked to review James Dillehay’s latest book on
marketing your craft called “How to Price Crafts & Things You Make To Sell”. We’ve already implemented a few of the many
practical tips he gives to improve and increase your sales.
Are you selling your arts and crafts for the maximum
price? How do you determine what that
price should be? Jim shows step by step
how to identify your production costs (material costs, labor, overhead, and
unit costs) and then decide at what profit margin you can price them at.
Some of the tips we found immediately useful were helping to
create a better artist’s statement and how to word a more descriptive wording
to our online listings. We use a slide
presentation to explain our process of making our polymer clay art pieces at
our shows but after reading the book we are now going to focus our slide show
on our finished products that will aid in selling more product.
Once you start to make a little money, Jim details the
bookkeeping skills you will need especially aimed at artists and crafters –
everything from preparing profit/loss statements for a back loan to tax
advantages at year end.
Other tips include: organizing your time and workplace, how
to emphasize your greener side, and determining and maximizing your profit
margin.
Even if your craft business is running smoothly and getting
bigger year by year, we think everyone can benefit from Jim’s new book because
we all need a “tune-up” now and then.
3 comments:
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What a wonderful resource! Thanks for sharing!!! Kim
Thanks so much for making me aware of this resource. It sounds like a terrific book and is now on my wish list.
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