Saturday, September 14, 2013

Show Displays and Set-up Tips

Christmas season is coming and I know many of you, like us, are preparing for the shows and markets.  We do not do very many shows thru the year but the ones we do, we take extra care and planning for just the right set-up.  Each show we end up investing in a few more necessary props to give just the right look.  I thought I would share with you a few tips to give your booth a little something extra that will reward you with extra sales.

The first thing we do is work out a lay-out of our set-up.  We just use the word program on our PC computer, drawing shapes in the measurements of the tables, grids and other display props we use.  We can then move them around to fit in the space size we will have in each show we are in.  This is the drawing we did up for the Art Walk last weekend with photos of our space to compare.

Notice the mannequins and battery powered lighting

Colorful scarf jewelry
Notice our store bought and handmade papier mache mannequins on the grid as well as the large life-size mannequins in the front and back of the booth.  We have tried various ways to sell our necklaces but this is the best way we have found.  You must give each necklace it's own space.  Do not cram them close together.  Also note, the bracelet cones, we sold more bracelets than ever before using this display prop.

You never know the availability of electricity so we always carry battery powered lights, as in this past show.  We consider this tip to be so important as any jewelry does not sell without proper lighting.

We usually put up more signage than we were allowed to this time.  We create our own on our computer with large photos of our work and have them printed out at Staples, who we have found to be very professional as well as economical.  You can have them mounted on foam core or do it yourself for less.  These large posters pay for themselves as they not only attract customers but good photography will sell your work better than a 10 minute spiel.

Notice how we put the most colorful feature of our booth (the Scarf Jewelry) at the front and center.  It attracted people into our booth as they walked by.

Lastly, Square Register helped so much with sales because it was quick and efficient.  It is also a unique gimmick that customers found fascinating.  Believe it or not, we made two additional sales just so the customer could see us swipe their card again!

The credit card swiper that works on your phone or tablet is free and there are no contracts or monthly fees.  You only pay a low fee per transaction.

The cool thing with Square Register is that you can set up a "library" of your items and even load photographs with prices on your computer so you do not have to enter everything manually when you are selling.  We also not only used it for credit card charges but for cash transactions and keeping track of our inventory so we know exactly what we sold at the end of the day.  We could also text or e-mail a receipt to the customer if they wished.

In fact, we found this to be such a great asset that for our next show, we are purchasing another square register for our tablet and get an additional person to help with the "cash register" for quicker sales.

I hope these tips were helpful and just want you to know that we weren't paid in anyway for promotion of any of the companies or products I mentioned but just sharing with you as happy customers.


Jenny Patterson said...

I see you have your bracelet displays mounted on your grid, How did you do that?

2 Good Claymates said...

Hi Jenny, I guess I didn't explain that, did I? The bracelet displays are sitting on some clear acrylic shelves that you can buy in the same (store fixtures) place that sells the grids. They also have ones for slat wall as well. They are very affordable and work great. I will try and take a photograph and add it to the blog post so you can see it better.